Senior marketing
for brands that
demand more.
13+ years shaping brand, campaign and destination strategy for some of the UK's most recognised names. Available for retained partnerships, project work, and consultancy.
Selfridges · Harvey Nichols · McArthurGlen
Strategy-led.
Commercially driven.
House of Herlihy is the consultancy practice of Sinead O'Herlihy — a senior marketing director with 13+ years delivering award-winning brand, retail and destination strategies for globally recognised names.
Sinead's background spans luxury, destinations, travel, retail and wellness — with a consistent focus on driving commercial results through distinctive creative direction. She has led campaigns generating 200M+ impressions, secured high-profile partnerships with Apple, LEGO, British Airways and PwC, and driven double-digit YOY growth at some of the UK's most high-profile properties.
Whether you need a strategic partner for the long term, an injection of senior thinking on a specific project, or someone to lead your social presence with the authority it deserves — House of Herlihy delivers at a level usually reserved for in-house teams twice the size.
What I do
Results that speak
Power Station
Group
Nichols
Transparent pricing.
No agency markup.
Project work, monthly retainers, and day rate consultancy — all available. Whether you're a small brand building your social presence for the first time or an established business that needs senior strategic direction, there's a model that works.
Let's talk.
Whether you have a specific brief, want to discuss a retainer, or are just exploring what senior marketing support could do for your brand — an initial 30-minute call is always free and without obligation.
I work with brands across luxury, hospitality, retail, wellness and destinations. Based between London and Manchester, available UK-wide.